jon shore
cd/copywriter
Selected work
Recent Work
Showing Entire Set
At Stevinson, we make buying a car just as relaxing as the magical sounds of "Zamfir, Master of the Pan Flute." So we made a commercial that was just as relaxing as that vintage Zamfir TV spot.
1
https://images.krop.com/jonshore-5ba01ab224be9ef.jpg
Kent's so helpful, customers wish he could always be around. Well, now he can be.
2
https://images.krop.com/jonshore-5ba01ab124be9ec.jpg
3
https://images.krop.com/jonshore-5ba01ab224be9ee.jpg
4
https://images.krop.com/jonshore-5ba01ab124be9eb.jpg
5
https://images.krop.com/jonshore-5ba01ab224be9ed.jpg
6
https://images.krop.com/jonshore-5ba01ab124be9e9.jpg
7
https://images.krop.com/jonshore-5ba01ab124be9ea.jpg
Series of ads for Stevinson Lexus sponsorship of U.S. Sr. Open golf tournament.
8
https://images.krop.com/jonshore-5b037f59245bff3.jpg
9
https://images.krop.com/jonshore-5b037f5a245bff4.jpg
10
https://images.krop.com/jonshore-5b037f5c245bff5.jpg
Here's a spot that Greg Harwell and I wrote as a freelance gig for Big Yam about a year ago. They recently produced the spot, and it currently has 7 million plus views and counting. Crazy.
11
https://images.krop.com/jonshore-57d33db81f26e8d.jpg
Meritage Homes at WaterMark, a high-end community in Orlando, promises resort living at its finest.
12
https://cache.krop.com/jonshore-55a311e41b0e701.jpg
13
https://cache.krop.com/jonshore-55a311e31b0e6ff.jpg
14
https://cache.krop.com/jonshore-55a311e31b0e6fd.jpg
CareSpot needed their website to clearly communicate that they were a better choice for modern express healthcare.
15
https://cache.krop.com/jonshore-5550f17b1aa94c8.jpg
16
https://cache.krop.com/jonshore-5550f17b1aa94c6.jpg
17
https://cache.krop.com/jonshore-5550f17b1aa94c5.jpg
18
https://cache.krop.com/jonshore-5550f17c1aa94c9.jpg
Valley Toyota Dealers
Showing Entire Set
1
https://cache.krop.com/jonshore-51659d6a1379a95.jpg
2
https://cache.krop.com/jonshore-515f372a136fbff.jpg
Toyota - FlowersQT.mov
3
https://cache.krop.com/jonshore-52d660711630631.jpg
We launched the campaign by shooting 12 spots in 4 days. Brutal shoot but fun spots. This is one of them.
4
https://cache.krop.com/jonshore-515f37f6136fc15.jpg
Pat's always throwing out improv suggestions. "Doubt it" was classic Pat.
5
https://cache.krop.com/jonshore-515f3887136fc22.jpg
6
https://cache.krop.com/jonshore-515f3950136fc59.jpg
Toyota Prius - Goats
7
https://cache.krop.com/jonshore-52d660711630632.jpg
Toyota Camry - Rainstorm
8
https://cache.krop.com/jonshore-52d660711630633.jpg
We also needed spots featuring Toyota Certified Used Vehicles. Here's one of my faves.
9
https://cache.krop.com/jonshore-515f399d136fc62.jpg
How impressive is the performance of the new Camry? Pat thinks he has to jump into one Nascar-style.
10
https://cache.krop.com/jonshore-515f3a2e136fc80.jpg
Pat celebrates a great Toyota deal as only Pat can.
11
https://cache.krop.com/jonshore-515f3afd136fca0.jpg
Poor Bobby. Now he'll never get to see Inga's Yaris.
12
https://cache.krop.com/jonshore-515f3b56136fcc2.jpg
For Pat, the Avalon's cooling and heating seats are just like a trip to the spa. Literally.
13
https://cache.krop.com/jonshore-515f3c9f136fd3b.jpg
Toyota Corolla - Daddy's Girl
14
https://cache.krop.com/jonshore-52d660711630634.jpg
Toyota - TestDrive
15
https://cache.krop.com/jonshore-52d542f8161350b.jpg
Even in the middle of a parent-teacher conference, Pat only has eyes for the new Camry.
16
https://cache.krop.com/jonshore-515f3daf136fd53.jpg
Pat loves Toyotas even more than he loves chimicangas.
17
https://cache.krop.com/jonshore-515f3e04136fd5e.jpg
Pat can't decide which Toyota he'd look best in. Good thing he had that Polaroid camera handy!
18
https://cache.krop.com/jonshore-515f4b6b136fe73.jpg
There's room in the back of a Tundra for everything you need for Men's Weekend. And we do mean everything.
19
https://cache.krop.com/jonshore-515f3e74136fd6d.jpg
Pat's got the Tundra on his mind and not much else.
20
https://cache.krop.com/jonshore-515f42fc136fdaa.jpg
You're gonna want to hurry in for these deals. Just maybe not as fast as Pat did.
21
https://cache.krop.com/jonshore-515f4a98136fe48.jpg
22
https://cache.krop.com/jonshore-516055261370e7f.jpg
We also use Pat online, including these Pandora ads with audio.
23
https://cache.krop.com/jonshore-51659a481379a04.jpg
24
https://cache.krop.com/jonshore-51659ca61379a30.jpg
When gas hit an all-time high, we did a mini-campaign touting Toyota fuel-efficiency.
25
https://cache.krop.com/jonshore-51605e821371121.jpg
26
https://cache.krop.com/jonshore-51605e501371110.jpg
27
https://cache.krop.com/jonshore-51605e6e137111a.jpg
28
https://cache.krop.com/jonshore-51605e641371115.jpg
29
https://cache.krop.com/jonshore-51605e8f1371126.jpg
Phoenix Coyotes
Showing Entire Set
HungrierThanEver.mov
1
https://cache.krop.com/jonshore-52ed0a971670b51.jpg
2
https://cache.krop.com/jonshore-5229b5d714dc591.jpg
3
https://cache.krop.com/jonshore-5229b5e614dc599.jpg
4
https://cache.krop.com/jonshore-5229b5f114dc59f.jpg
For 17 years, team captain Shane Doan has given up his body for the Coyotes. Including his nose, which has been broken several times.
5
https://cache.krop.com/jonshore-5229b5fc14dc5a5.jpg
6
https://cache.krop.com/jonshore-5229b61d14dc5bd.jpg
This is a team of underdogs. And we wouldn't have it any other way.
7
https://cache.krop.com/jonshore-5229b61414dc5b6.jpg
8
https://cache.krop.com/jonshore-5229b60d14dc5ab.jpg
9
https://cache.krop.com/jonshore-5229b62414dc5c3.jpg
10
https://cache.krop.com/jonshore-52ed02221670b12.jpg
11
https://cache.krop.com/jonshore-52ed09fb1670b4c.jpg
Monterey Tourism
Showing Entire Set
1
https://cache.krop.com/jonshore-52d66087163063b.jpg
2
https://cache.krop.com/jonshore-52d6608b163063c.jpg
3
https://cache.krop.com/jonshore-52d6608f163063d.jpg
4
https://cache.krop.com/jonshore-52d66092163063e.jpg
5
https://cache.krop.com/jonshore-52d66097163063f.jpg
6
https://cache.krop.com/jonshore-52d6609a1630640.jpg
Cox Communications
Showing Entire Set
Whatever you're into, Cox can help you get more out of it. Like plenty of TV shows home improvement types will love.
1
https://cache.krop.com/jonshore-516056011370e96.jpg
2
https://cache.krop.com/jonshore-516055781370e88.jpg
3
https://cache.krop.com/jonshore-516056e11370efb.jpg
Hey, look! It's the kid from Modern Family before he got too famous to cast for some cable tv spots!
4
https://cache.krop.com/jonshore-516065421371257.jpg
Outdoor promoting Cox Internet speed was placed right when photo radar was introduced in AZ.
5
https://cache.krop.com/jonshore-5171bc29138c269.jpg
6
https://cache.krop.com/jonshore-5171bc2d138c26f.jpg
Digital outdoor that ran on Thursdays when people had to decide between 2 of their favorite shows.
7
https://cache.krop.com/jonshore-5171bc34138c27a.jpg
8
https://cache.krop.com/jonshore-5171bc08138c25b.jpg
9
https://cache.krop.com/jonshore-5171bc2e138c273.jpg
Stevinson Automotive
Showing Entire Set
1
https://images.krop.com/jonshore-582ee7de1fd8d51.jpg
2
https://images.krop.com/jonshore-582ee7de1fd8d4e.jpg
3
https://images.krop.com/jonshore-582ee7de1fd8d4f.jpg
4
https://images.krop.com/jonshore-582ee7de1fd8d50.jpg
Kent Stevinson is something of an icon in Denver, thanks to friendlier customer service and his offbeat TV spots.
5
https://cache.krop.com/jonshore-536e76001785adf.jpg
Stevinson - Sharks
6
https://cache.krop.com/jonshore-56167da91b98706.jpg
Stevinson Certified Pre-Owned Vehicles come with one standard feature most used cars don't – peace of mind.
7
https://cache.krop.com/jonshore-536e7fe91785b0e.jpg
Stevinson - Bundle
8
https://cache.krop.com/jonshore-56167e621b9870b.jpg
Stevinson - Pain
9
https://cache.krop.com/jonshore-56167e8b1b98710.jpg
10
https://cache.krop.com/jonshore-536e78ab1785ae9.jpg
At StevinsonAuto.com, you can shop for a car without dealing with a typical car salesman.
11
https://cache.krop.com/jonshore-536e82e41785b24.jpg
When you're as well-known as Kent, it's not easy to mystery shop the other dealers to make sure your prices are lower.
12
https://cache.krop.com/jonshore-536e7e901785b00.jpg
13
https://cache.krop.com/jonshore-536e7e4f1785afb.jpg
We also produced short "snippets" that run as pre-roll web videos.
14
https://cache.krop.com/jonshore-536e85af1785bab.jpg
This snippet began running just weeks after a certain "herb" was legalized in Colorado.
15
https://cache.krop.com/jonshore-536e87131785bb0.jpg
16
https://cache.krop.com/jonshore-536e87d71785bb5.jpg
Kent Stevinson is a car dealer who treats customers like friends. Best friends, in fact.
17
https://cache.krop.com/jonshore-5160574f1370f18.jpg
People come from far and wide to buy from Kent Stevinson. Really far.
18
https://cache.krop.com/jonshore-516057a11370f22.jpg
Have you lost the ability to trust anything due to your experience with most car dealers? Kent can help.
19
https://cache.krop.com/jonshore-516057d61370f26.jpg
Sometimes the media drives the idea.
20
https://cache.krop.com/jonshore-5160583b1370f2d.jpg
Client needed some print ads to show they had everything from sports cars to SUVs. Done and done.
21
https://cache.krop.com/jonshore-516058c31370f42.jpg
22
https://cache.krop.com/jonshore-516059081370f5b.jpg
Selling luxury performance vehicles using the one thing Denver has plenty of – snow.
23
https://cache.krop.com/jonshore-516059391370f60.jpg
A holiday ad introducing the new all-wheel drive Lexus.
24
https://cache.krop.com/jonshore-516059871370f65.jpg
This isn't just a crossover. It's a Porsche crossover.
25
https://cache.krop.com/jonshore-516059ad1370f8c.jpg
Client needed a teaser ad positioning the new 2000 Lexus against BMW. No money? No time? No problem.
26
https://cache.krop.com/jonshore-51605a1e1370fc4.jpg
Stevinson needed an ad supporting local legal organization. So we put the copy in the one place lawyers love in ads.
27
https://cache.krop.com/jonshore-51605a8a1371052.jpg
Stevinson has strong ties in their local community. So we always wanted their sponsorship ads to reflect that.
28
https://cache.krop.com/jonshore-51605b2e13710ad.jpg
Arizona Science Center
Showing Entire Set
To inspire curiosity in the world around us, this campaign featured unusual questions related to where the question was asked.
1
https://cache.krop.com/jonshore-516c79ff1383cd8.jpg
The campaign was not only a huge success for the client, but won a Silver Obie Award.
2
https://cache.krop.com/jonshore-516c79f91383cd3.jpg
3
https://cache.krop.com/jonshore-516c7a181383cec.jpg
Online banner ad in the food section related to cooking.
4
https://cache.krop.com/jonshore-516c7a101383ce7.jpg
5
https://cache.krop.com/jonshore-516c79e61383cc4.jpg
6
https://cache.krop.com/jonshore-516c7a0b1383ce2.jpg
This question was asked right by the red-and-yellow McDonald's sign.
7
https://cache.krop.com/jonshore-516c7a041383cdd.jpg
Many of the "ads" included QR codes that linked to the Science Center's YouTube page for the answer. (see next image)
8
https://cache.krop.com/jonshore-516c79eb1383cc9.jpg
9
https://cache.krop.com/jonshore-516c79f01383cce.jpg
Sam's Town Hotel & Casino
Showing Entire Set
Imagine if every town was as much fun as Sam's Town Casino. We did.
1
https://cache.krop.com/jonshore-51605d2513710e6.jpg
2
https://cache.krop.com/jonshore-51605db013710eb.jpg
3
https://cache.krop.com/jonshore-51605dd413710fb.jpg
4
https://cache.krop.com/jonshore-51605de31371106.jpg
5
https://cache.krop.com/jonshore-51605df1137110b.jpg
6
https://cache.krop.com/jonshore-5171c217138c316.jpg
MGM Grand
Showing Entire Set
1
https://cache.krop.com/jonshore-552fc2f81a46f3a.jpg
2
https://cache.krop.com/jonshore-552fc2f81a46f39.jpg
Signage at MGM Grand introducing a delicacy that's not easy to find in Vegas – really good, really fresh sushi.
3
https://cache.krop.com/jonshore-517283dc138ce46.jpg
Another backlit duratrans at MGM Grand promoting Shibuya.
4
https://cache.krop.com/jonshore-517283db138ce44.jpg
Signage at MGM Grand promoting endless champagne brunch.
5
https://cache.krop.com/jonshore-5172836b138ce3c.jpg
6
https://cache.krop.com/jonshore-517283de138ce4b.jpg
Any guy who ever goes to this show tells his wife "It's not strippers. It's art!" And so, a headline was born.
7
https://cache.krop.com/jonshore-516c7b6c1383d04.jpg
Mattress Firm
Showing Entire Set
Cable One
Showing Entire Set
Cable One needed a campaign promoting both their unique customer service guarantee and their variety of TV programming.
1
https://cache.krop.com/jonshore-5160639b13711ed.jpg
2
https://cache.krop.com/jonshore-516063bc13711f2.jpg
3
https://cache.krop.com/jonshore-516063c913711f7.jpg
4
https://cache.krop.com/jonshore-516063dc13711fc.jpg
5
https://cache.krop.com/jonshore-516064741371216.jpg
6
https://cache.krop.com/jonshore-516064af137122e.jpg
7
https://cache.krop.com/jonshore-516064e01371250.jpg
More Print
Showing Entire Set
Poster series for the Colorado Jr. Golf Association. Golf + tweens = a fun little campaign.
1
https://cache.krop.com/jonshore-5160676713712cd.jpg
2
https://cache.krop.com/jonshore-5160676413712c8.jpg
3
https://cache.krop.com/jonshore-5160674e13712c3.jpg
4
https://cache.krop.com/jonshore-5160673913712be.jpg
200 private acres of luxury nestled within 100,00 acres of pristine national forest.
5
https://cache.krop.com/jonshore-5171add2138c0ba.jpg
6
https://cache.krop.com/jonshore-5171aeff138c0e2.jpg
7
https://cache.krop.com/jonshore-5171aee7138c0db.jpg
Fun way to promote a box that let you watch a movie while recording a TV show. Back when that was a big deal. Forever ago.
8
https://cache.krop.com/jonshore-516067d113712d2.jpg
9
https://cache.krop.com/jonshore-516067e713712e1.jpg
10
https://cache.krop.com/jonshore-516067db13712dc.jpg
Blue Man Group is an interactive experience. So was this ad campaign, featuring fake Vegas ads that BMG intruded upon.
11
https://cache.krop.com/jonshore-516333431375d95.jpg
12
https://cache.krop.com/jonshore-516333381375d8e.jpg
National print ad for cough medicine. Fun visual solution based on a simple human truth.
13
https://cache.krop.com/jonshore-516c7cb31383d31.jpg
14
https://cache.krop.com/jonshore-516c79721383cbe.jpg
15
https://cache.krop.com/jonshore-516c796a1383cb9.jpg
16
https://cache.krop.com/jonshore-516c79611383cb4.jpg
Can't believe a die-hard liberal like myself did a campaign promoting G. Gordon Liddy's radio show back in the day.
17
https://cache.krop.com/jonshore-51606a491371368.jpg
18
https://cache.krop.com/jonshore-51606a3f1371363.jpg
19
https://cache.krop.com/jonshore-51606a26137135e.jpg
Radio
Showing Entire Set
1
https://cache.krop.com/jonshore-5171c364138c351.jpg
Radio Mercury Award finalist.
2
https://cache.krop.com/jonshore-51718ed5138bd31.jpg
3
https://cache.krop.com/jonshore-5171c2da138c32e.jpg
4
https://cache.krop.com/jonshore-5171c330138c336.jpg
5
https://cache.krop.com/jonshore-5171c342138c33a.jpg
6
https://cache.krop.com/jonshore-5171c2c0138c32a.jpg
The best way to use an MLB athlete in radio? A script where the worse he reads his lines, the better.
7
https://cache.krop.com/jonshore-5171c318138c332.jpg
8
https://cache.krop.com/jonshore-5171c2af138c326.jpg
9
https://cache.krop.com/jonshore-5171c29d138c322.jpg
10
https://cache.krop.com/jonshore-5171c287138c31e.jpg
11
https://cache.krop.com/jonshore-5171c271138c31a.jpg
12
https://cache.krop.com/jonshore-5171c353138c347.jpg