jon shore
cd/copywriter
Selected work
Recent Work
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Series of ads for Stevinson Lexus sponsorship of U.S. Sr. Open golf tournament.
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Here's a spot that Greg Harwell and I wrote as a freelance gig for Big Yam about a year ago. They recently produced the spot, and it currently has 7 million plus views and counting. Crazy.
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Meritage Homes at WaterMark, a high-end community in Orlando, promises resort living at its finest.
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CareSpot needed their website to clearly communicate that they were a better choice for modern express healthcare.
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Valley Toyota Dealers
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Toyota - FlowersQT.mov
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We launched the campaign by shooting 12 spots in 4 days. Brutal shoot but fun spots. This is one of them.
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Pat's always throwing out improv suggestions. "Doubt it" was classic Pat.
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Toyota Prius - Goats
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Toyota Camry - Rainstorm
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We also needed spots featuring Toyota Certified Used Vehicles. Here's one of my faves.
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How impressive is the performance of the new Camry? Pat thinks he has to jump into one Nascar-style.
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Pat celebrates a great Toyota deal as only Pat can.
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Poor Bobby. Now he'll never get to see Inga's Yaris.
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For Pat, the Avalon's cooling and heating seats are just like a trip to the spa. Literally.
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Toyota Corolla - Daddy's Girl
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Toyota - TestDrive
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Even in the middle of a parent-teacher conference, Pat only has eyes for the new Camry.
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Pat loves Toyotas even more than he loves chimicangas.
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Pat can't decide which Toyota he'd look best in. Good thing he had that Polaroid camera handy!
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There's room in the back of a Tundra for everything you need for Men's Weekend. And we do mean everything.
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Pat's got the Tundra on his mind and not much else.
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You're gonna want to hurry in for these deals. Just maybe not as fast as Pat did.
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We also use Pat online, including these Pandora ads with audio.
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When gas hit an all-time high, we did a mini-campaign touting Toyota fuel-efficiency.
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Phoenix Coyotes
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HungrierThanEver.mov
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For 17 years, team captain Shane Doan has given up his body for the Coyotes. Including his nose, which has been broken several times.
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This is a team of underdogs. And we wouldn't have it any other way.
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Monterey Tourism
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Cox Communications
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Whatever you're into, Cox can help you get more out of it. Like plenty of TV shows home improvement types will love.
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Hey, look! It's the kid from Modern Family before he got too famous to cast for some cable tv spots!
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Outdoor promoting Cox Internet speed was placed right when photo radar was introduced in AZ.
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Digital outdoor that ran on Thursdays when people had to decide between 2 of their favorite shows.
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Stevinson Automotive
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Kent Stevinson is something of an icon in Denver, thanks to friendlier customer service and his offbeat TV spots.
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Stevinson - Sharks
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Stevinson - Bundle
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Stevinson - Pain
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Stevinson Certified Pre-Owned Vehicles come with one standard feature most used cars don't – peace of mind.
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At StevinsonAuto.com, you can shop for a car without dealing with a typical car salesman.
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When you're as well-known as Kent, it's not easy to mystery shop the other dealers to make sure your prices are lower.
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We also produced short "snippets" that run as pre-roll web videos.
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This snippet began running just weeks after a certain "herb" was legalized in Colorado.
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Kent Stevinson is a car dealer who treats customers like friends. Best friends, in fact.
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People come from far and wide to buy from Kent Stevinson. Really far.
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Have you lost the ability to trust anything due to your experience with most car dealers? Kent can help.
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Sometimes the media drives the idea.
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Client needed some print ads to show they had everything from sports cars to SUVs. Done and done.
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Selling luxury performance vehicles using the one thing Denver has plenty of – snow.
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A holiday ad introducing the new all-wheel drive Lexus.
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This isn't just a crossover. It's a Porsche crossover.
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Client needed a teaser ad positioning the new 2000 Lexus against BMW. No money? No time? No problem.
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Stevinson needed an ad supporting local legal organization. So we put the copy in the one place lawyers love in ads.
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Stevinson has strong ties in their local community. So we always wanted their sponsorship ads to reflect that.
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Arizona Science Center
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To inspire curiosity in the world around us, this campaign featured unusual questions related to where the question was asked.
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The campaign was not only a huge success for the client, but won a Silver Obie Award.
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Online banner ad in the food section related to cooking.
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This question was asked right by the red-and-yellow McDonald's sign.
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Many of the "ads" included QR codes that linked to the Science Center's YouTube page for the answer. (see next image)
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Sam's Town Hotel & Casino
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Imagine if every town was as much fun as Sam's Town Casino. We did.
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MGM Grand
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Signage at MGM Grand introducing a delicacy that's not easy to find in Vegas – really good, really fresh sushi.
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Another backlit duratrans at MGM Grand promoting Shibuya.
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Signage at MGM Grand promoting endless champagne brunch.
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Any guy who ever goes to this show tells his wife "It's not strippers. It's art!" And so, a headline was born.
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Mattress Firm
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Cable One
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Cable One needed a campaign promoting both their unique customer service guarantee and their variety of TV programming.
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More Print
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Poster series for the Colorado Jr. Golf Association. Golf + tweens = a fun little campaign.
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200 private acres of luxury nestled within 100,00 acres of pristine national forest.
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Fun way to promote a box that let you watch a movie while recording a TV show. Back when that was a big deal. Forever ago.
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Blue Man Group is an interactive experience. So was this ad campaign, featuring fake Vegas ads that BMG intruded upon.
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National print ad for cough medicine. Fun visual solution based on a simple human truth.
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Can't believe a die-hard liberal like myself did a campaign promoting G. Gordon Liddy's radio show back in the day.
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Radio
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Radio Mercury Award finalist.
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The best way to use an MLB athlete in radio? A script where the worse he reads his lines, the better.
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